Once your quest for the right illustrator has ended the next step is knowing how to instruct the artist to draw what
you have in mind.
The best way to be satisfied with the art you order is to be extremely clear in your instructions. Give the artist
concise direction.
Below is a list of questions designed to help organize your requests.
1- How many illustrations do you want?
2- For each illustration provide the following list of the elements to be included in the composition.
Example: Page 1 - Color cartoon octopus sitting in a coral reef. He is wearing a superhero red cape and has a
friendly, cheerful expression.
3- Will the art be in color or black and white?
Children's picture books are generally colorful while coloring books have a color cover and black and white line
art drawings inside.
4- For what purpose will the art be used?
5- What is the eye, hair and skin color of the subjects? Color choices
6- Will you be providing reference material or do you expect the artist to procure it. Some artists will charge for
finding reference material as it can be very time consuming. Consider finding the reference yourself to save
fees.
7- Will there be any text on the page? Do you want the artist to provide the text or leave room for your printer to
place the text on the finished art. If you want the artist to do it what font should be used? Text Font Choices
If you are having your printing company place the text they can superimpose it on the art.
8- Do you need the artist to design a logo and if so what are your ideas for it? What is the message you want to
convey? Logos are used for toy product tags, packaging and brand recognition. For instance, we all recognize a
Coca Cola logo in any language.
9- Do you want a logo you already have placed on the art? Can you supply a digital image of the logo?
10- Select color scheme for the backgrounds or leave it to the artist discretion.
11- Ask the illustrator to show you samples of art which conveys the type and quality of the illustrations they
create, however, do not expect them to have the exact thing you have in mind.
For instance, if you want a picture of a bride on a skateboard and they have drawn skateboards and brides
separately you can be confident they draw them together. If the artist can draw an airplane but has not drawn a
skateboard be confident they can draw the skateboard.
12- Ask the artist if you will be supplied with a sketch before they go to the final finish. Do not expect the artist to
redraw the picture if you change your mind for the original lay out without incurring more fees.
13- Be as specific in your instructions as possible to avoid disappointment and frustration.
Artists are not mind readers. It is vital to provide good instructions.
14. Book illustrations are drawn and colored on a computer freehand by the Jess Perna then emailed digitally to
the client or they can be put on a disk and sent in the mail for a small additional fee.
15. Prices are quoted directly over the phone by speaking with the art director,
Judy Cutler, 1-800-493-3239 9 A.M. - 10 P.M. PST 7 days.
Written by Judy Cutler, Art Director
Art on all of our sites drawn exclusively by Jess Perna.
Jess Perna.com, ClassyArtWork.com, Birthday-Caricatures.com, Retirement-Caricatures.com and
PortraitsbyJessPerna.com
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